SURVEY ON SERVICE RECIPIENTS’ SATISFACTION TOWARD UDON THANI PROVINCIAL ADMINISTRATIVE ORGANIZATION, 2025

Abstract

This study aimed to examine the satisfaction of service recipients regarding the quality of services provided by Udon Thani Provincial Administrative Organization, as well as to identify existing problems and gather suggestions for service improvement. The objectives were to investigate the opinions and satisfaction levels of service recipients toward service quality and to utilize the findings as guidelines for enhancing and developing various services in alignment with the organization’s administrative policies. The assessment focused on five dimensions of service quality across four service frameworks, using a sample of 400 respondents. The statistical tools employed for data analysis included Frequency, Mean, Percentage, and Standard Deviation. The results indicated that among the 400 respondents, 195 (49%) were male and 205 (51%) were female. Most respondents were aged between 26 and 40 years (32%), had completed secondary education or its equivalent (29%), worked as farmers (21%), and earned a monthly income between 10,001 and 15,000 Baht (30%). Overall, the respondents demonstrated a very high level of satisfaction with the quality of services, with an average satisfaction rate of 97.34% (score 10). When classified by service category, the highest satisfaction was observed in Other Services (Transportation and Traffic) at 97.50%, followed by Community Development and Social Welfare Services at 97.38%. Education Services and Public Health Services both achieved 97.25%, while Revenue and Tax Services received 97.22%. In conclusion, the findings reveal that service recipients expressed the highest level of satisfaction (score 10) across all service dimensions of Udon Thani Provincial Administrative Organization.