DEVELOPMENT OF SOUVENIR PRODUCTS TO SUPPORT TOURISM POTENTIAL IN UDONTHANI PROVINCE OF BANDUNG DISTRICT UDONTHANI PROVINCE

Abstract

The research subject Guidelines for development of souvenirs products to support tourism potential in Udon Thani Province Case Study of Ban Dung District Udon Thani Province. the objectives are: 1. To study the patterns of souvenir products in   Ban Dung District Udon Thani Province 2. To study the guidelines for the development of souvenir products in Ban Dung District Udon Thani Province 3. To study and development souvenir products in Ban Dung District Udon Thani Province to be more diverse. the researcher used the interview form as a tool to collect preliminary data. in the comments and provide useful information for product development Souvenirs to support the potential of tourism in Udon Thani. the sample group consisted of 10 agencies involved in the development of souvenir products and the researcher used the questionnaire as a tool to collect opinions on product development. Souvenirs to support the potential of tourism in Udon Thani with tourists traveling in Ban Dung District Udon Thani Province, 400 people. The results showed that Most of them have a level of opinion towards the development of souvenir products to support the tourism potential in Udon Thani Province. in terms of form, it is at a high level. Packaging at a high level. Product quality at a high level and identity local wisdom at a high level.