THE INFLUENCE OF ARTIFICIAL INTELLIGENCE INNOVATION ON THE GROWTH OF INDUSTRIES IN THAILAND

Abstract

This research aims to (1) study the level of importance of driving innovation in artificial intelligence and the growth of industry in Thailand (2) to study the influence between driving innovation in artificial intelligence and the growth of industry in Thailand. Data was collected from 400 entrepreneurs or organization executives . People by randomly selecting specific samples by means of mean, standard deviation and hierarchical multiple regression. The research results consist of (1) the aspect of driving innovation in artificial intelligence, with a total average of all aspects of 4.35 (S.D. 0.69) and the factor of industrial growth, with a total average of all aspects of 4.45 (S.D. 0.65). (2) The level of relationship of industrial growth in Thailand consists of X ₁ (product and service innovation) X ₂ (process innovation). X ₃ (Business Model Innovation) By giving R = .850, R² = .723, Adj. R² = .719, F = 180.00, p < .001, SE_est = 0.30, it can explain 72.00 percent of the variance of industry growth.